Jessica Alba - The Face Of New Campari - 2009 Calendar
Posted On Thursday, December 4, 2008 at at 3:56 PM by Maverick
JANUARY - Jessica Alba poses for the Campari 2009 calendar, shot by Mario Testino and directed by Jean Paul Goude. Every year, the campaign for the alcoholic aperitif becomes more and more prestigious.
FEBRUARY - The Latin actress has become the face of the new Campari Worldwide Multimedia Campaign, now on it's 10th anniversary.
MARCH - The campaign features a TV commercial, an online experience and 13 snapshots by famed photographer Mario Testino, that will appear in Campari's limited edition Calendar, of which only 9,999 copies are printed.
APRIL - Jessica Alba stated, "Mario's and Jean-Paul Goude's visions made it very easy to embody the Club Campari femme fatale. It was the first time I have ever worked with Campari, Mario and Jean Paul: they make you look like you can only imagine in your wildest dreams, I am a huge fan of their work and I look forward to working with them again".
MAY - Jessica Alba, as the centerpiece of the campaign, provides a provocative look into a world of sophisticated beauty.
JUNE - Mario Testino was selected as photographer for the Campari Calendar and print campaign for the second time, after the tremendous success of Hotel Campari, starring Salma Hayek.
JULY - his is the third year on a row that they have chosen a Latina: Salma Hayek appeared in 2007, and last year, it was Eva Mendes. In 2002 and 2003, Brazilian model Magda Gomes was featured and in 2004, Carolina Bittencourt.
AUGUST - The prestigious calendar celebrates its first decade with another impressive spread, where Jessica Alba shows off her post-baby body.
SEPTEMBER - The Club Campari concept draws its inspiration from the most exclusive clubs on the planet: fun, cosmopolitan and social.
OCTOBER - Testino masterfully found a new way to evoke Red Passion through Jessica Alba's explosive mix of beauty, sophistication and "joie de vivre".
NOVEMBER - Club Campari is also interpreted through Jean Paul Goude's dramatic creativity and imagination, which are now engraved in the campaign: "I like to suggest desire and it is essential to me that actors perform naturally, like in real life. Spontaneity is everything. The spontaneity of a speech, the right gesture, the right glance, the right movement, all add depth to the story to be told".
DECEMBER - The Club Campari concept draws its inspiration from the most exclusive clubs on the planet: fun, cosmopolitan and social.